E-commerce is one of the fastest growing businesses in Australia. Many marketers have found financial freedom by setting up their own e-commerce websites or by selling their products on eBay Australia. One of the biggest advantages of e-commerce is that it is comparatively easy to do. There are no overhead costs associated with running an e-commerce business, as is the case with brick and mortar retailers.
There are two choices available to people who wish to start their own e-commerce business. They can choose to build their own website or start selling on eBay Australia. Both of these options have their own pros and cons.
EBay E-Commerce Advantages
One of the biggest advantages of eBay stores is that your business does not have to spend too much time and money on marketing your goods. EBay provides huge numbers of built in buyers. It has usually been the case that if your product is priced right and the listing is set up properly, you are going to sell your product.
An advantage of eBay is that people trust the platform, as it has been available on the Internet since the very beginning. It started in the year 1995 and has since then started operating in more than 30 countries in the world. Overall, people trust it and like to buy from highly rated sellers on eBay.
EBay E-Commerce Disadvantages
The biggest disadvantage is that it takes a huge cut from your sales in return for the huge number of buyers on its platform.
Another disadvantage of selling on eBay is that it does not offer flexibility in terms of payment options and other things. Sellers are usually restricted in terms of what keywords they can use for their listings and it also does not allow any cross marketing.
Own E-Commerce Store Advantages
The biggest advantage with your own e-commerce store is that you are free to list any kind of products and charge any kind of price to your customers. You also get to keep all the money. It offers you complete flexibility.
Another advantage of your own online store is that you own the relationship with your customers. On other platforms like eBay, the customer maintains its relationship with eBay and not the seller. However, your own e-commerce store offers you the opportunity to own that relationship and sell more.
Own E-Commerce Store Disadvantages
You need to invest in marketing and building your own e-commerce store. It is going to be a bit difficult in the beginning but as you gain reputation and trust of the buyers, your business will grow.
Overall, both the platforms have their own advantages and disadvantages. Business experts recommend that one should take advantage of both the platforms and sell more.
These days, building your own e-commerce store is not a very costly affair. Professional wordpress developer teams can help you in building an ebay e-commerce store with the help of free plugins such as woo-commerce at an affordable price.
The experts at Platinum Web Media (http://platinumwebmedia.com.au/) have helped a number of businesses in building their own e-commerce stores on woocommerce. Our developers have a lot of experience in building e-commerce stores with huge number of products and customized options. We also have been a power seller on EBay Australia for more than 10 years and can help businesses in setting up their eBay stores and EBay listings.
Give us a call today and our experts will be happy to help you in setting up an e-commerce store as well as optimize your eBay listings and eBay stores.